Don't just buy the media, be the media.
Games place brands at the centre of active, memorable experiences people choose to spend time with.
They turn a learning encounter into something people can participate in, shape and unlock for themselves. That’s why games stay with us differently to passive media: we remember the moment we made something happen.
Marketforce GameLab creates bespoke games and playable brand experiences that turn messages into action. We help brands, organisations and causes educate audiences, drive engagement, connect, and create behaviour change through story, interaction and reward.
From game-based learning to branded experiences, we design games that make people part of the idea.
What's in a Game?
EdTech & Educational Games
Branded Entertainment
Interactive Installations
AR/VR
Brand-connected Minigames
Longform Narrative Games
Phone Games
The Universal Appeal of Games
Games are no longer a youth niche, or novelty media play. They reach billions globally, split almost evenly by gender, include a large adult audience, and are rated by marketers as effective across awareness, consideration, purchase, behaviour change, loyalty and advocacy.