The Shell V-Power VR Pitstop was a hero activation at the Clipsal 500 for Shell’s sponsorship of the V8 Supercars and Dick Johnson’s DJR Team Penske. The experience was a room-scale multi-player VR experience built entirely inside a 5m x 5m green screen room with full surround sound. The 4 x HTC VIVE headsets and hand controllers were networked, allowing players to simultaneously work together to execute a life like Supercar’s pitstop as quickly as possible. Each player had 2 hand controllers, one visualised as a racing glove, and the other as a glove holding a pneumatic airgun to execute the actual moves in a pit stop. Inside the green screen room camera arrays tracked each player, capturing key moments rendered into a personalised mixed reality hype-reel for each player and sent to them immediately after leaving the experience. This immediacy was intrinsic to drive amplification as research shows the propensity to share content from an experience is highest directly after participating in an experience.

Marketforce is owned by Clemenger BBDO and is a part of the BBDO network the world’s leading advertising group.

This means that from our sunny location in Perth we have access to hundreds of specialist affiliates in the network from across Australia and the globe.

The current local time is: 12:13:37 AM

The current local time is: 1:43:37 AM

BBDO Worldwide map