Challenge

Perth based start-up and Shark Tank contestant SpaceToCo is similar to Airbnb, except that SpaceToCo focuses on spaces for meetings, events, training sessions and more. The platform had a good user experience for casual bookers but was having a problem providing the same level of positive experience for regular bookers.

Answer

We designed a creative online tool to allow customers to create a large number of bookings with no more effort than that required for a single booking. The tool requests users to give basic event details and the system handles the rest, checking availability and recommending alternatives if a time slot isn’t available. A Host Dashboard enables space owners to approve applications, check payments, edit availability and -have conversations with customers.

Results

  • 500%+ increase in bookings after tool introduced
  • Developed in-house at Marketforce quickly and efficiently
  • SpaceToCo received funding from the RAC-backed venture capital company BetterLabs who cited the growth of repeat customers enabled by Marketforce’s work as a prime driver of their investment.

Marketforce is owned by Clemenger BBDO and is a part of the BBDO network the world’s leading advertising group.

This means that from our sunny location in Perth we have access to hundreds of specialist affiliates in the network from across Australia and the globe.

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