Perth based start-up and Shark Tank contestant SpaceToCo is similar to Airbnb, except that SpaceToCo focuses on spaces for meetings, events, training sessions and more. The platform had a good user experience for casual bookers but was having a problem providing the same level of positive experience for regular bookers.


We designed a creative online tool to allow customers to create a large number of bookings with no more effort than that required for a single booking. The tool requests users to give basic event details and the system handles the rest, checking availability and recommending alternatives if a time slot isn’t available. A Host Dashboard enables space owners to approve applications, check payments, edit availability and -have conversations with customers.


  • 500%+ increase in bookings after tool introduced
  • Developed in-house at Marketforce quickly and efficiently
  • SpaceToCo received funding from the RAC-backed venture capital company BetterLabs who cited the growth of repeat customers enabled by Marketforce’s work as a prime driver of their investment.

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