Challenge

Good Sammy is a WA not-for-profit which provides employment opportunities for people with a disability. It operates a chain of op shops backed with a recycling and sorting operation. Research showed that people did not associate Good Sammy with its core purpose – disability employment – and thought it was “just another op shop”.

Answer

Research showed that if we could drive awareness and knowledge of Good Sammy’s core purpose, it would have a significant impact on donations and sales. We developed a new tagline, “A Great Deal of Good” linking “great deals” with “good”; refreshed the entire brand and re-focusing the organisation behind its core purpose.

Results

  • 28 shops rebranded
  • Extensive purpose-based signage
  • New brand and identity launched on International DBrandStrategyMediaStrategyisability Day and was an immediate success, energising over 500 employees

Marketforce is owned by Clemenger BBDO and is a part of the BBDO network the world’s leading advertising group.

This means that from our sunny location in Perth we have access to hundreds of specialist affiliates in the network from across Australia and the globe.

The current local time is: 11:07:58 PM

The current local time is: 12:37:58 AM

BBDO Worldwide map