Challenge

Every year, there are 120,000 home moves in WA – which is a key decision time for switching gas providers. Moving is stressful – lots of heavy lifting and the need to identify a reliable removal company. If Alinta Energy could step in and help at this difficult time, it would demonstrate real customer care and service – and potentially help reduce customer churn rates.

Answer

Through a creative partnership between a gas company and a removal company we created the first ever Alinta Energy Moving Truck – an entirely unique and new concept. Alinta Energy customers are able to request to book the truck to move home, with the first 5 hours being free. The only condition is that the customer has to remain or become an Alinta Energy customer in their new home.

Results

In the first three months:

  • Alinta Energy Moving Truck generated over 400 bookings requests.
  • 104 moves were booked and over 80 completed.
  • All Google reviews received 5 stars for this deal.

Marketforce is owned by Clemenger BBDO and is a part of the BBDO network the world’s leading advertising group.

This means that from our sunny location in Perth we have access to hundreds of specialist affiliates in the network from across Australia and the globe.

The current local time is: 11:22:04 PM

The current local time is: 12:52:04 AM

BBDO Worldwide map