Nicole Cikarela, Strategic Planning Director

Nic Cik, as she is affectionately known, is a bit different to most planners. She’s not your traditional ‘agency type’, having spent a large part of her career working in marketing management. Her client-side experience spans both consumer and business to business industries of lotteries, FMCG, not-for-profit, land development, professional services and financial services.

It’s this experience that affords Nicole a great deal of empathy for the highlights and challenges of working in marketing today; when its more demanding than ever.

However, since joining Marketforce in 2010 Nicole has found her skills and sunny temperament are well suited to agency; never a dull moment! She has earned herself an enviable reputation as an action-oriented strategic planner with a passion for effective communications. Her work boasts a long list of high profile client engagements including HBF, iiNet, Lotterywest, IKEA, and The City of Perth. She leads a diverse team of strategists mooshing (it’s a technical term) together brand, consumer and media planning talents.

Nic Cik is a non-executive Director at Interchange WA, a not-for-profit provider of disability services in Perth and a member of the Australian Institute of Company Directors.

When not solving big curly client problems, Nic runs about after her two young sons; proof that work-life balance can be achieved, most weeks!