Alice Manners, Chief Digital Officer

Sometimes you can’t always judge a book by its cover and not all tech enthusiasts fit the geek stereotype.

Alice is an accomplished digital industry specialist whose career has focused on driving business transformation and growth across the Asia Pacific region. A digital marketing and media leader with more than 20 years’ experience working across Asia Pacific, Manners joined Marketforce in August 2016.

Most recently Alice was the CEO of Interactive Advertising Bureau (IAB) Australia, responsible for the overall management of the IAB with a focus on growing the interactive advertising industry. During that time the online advertising industry grew to become the largest ad segment with 41 percent share of all advertising in Australia.

Prior to this she was based in Singapore where Alice held a number of regional roles with WPP Asia Pacific and established a successful track record building digital agency networks.

Manners is also a regular speaker at industry events and was voted as one of Australia’s top 30 Women in Media in B&T’s Awards in 2014 and 2015.

Supporting W.A tech start-ups and mentoring rising stars in the industry keeps Alice on her toes and up to speed on the ever changing landscape.